Beautiful design, built around your business.
Whether you’re starting something new, refining what you already have or finally bringing your branding and website together, each service is designed to give your business a more polished, cohesive and professional presence.
Choose the area you need help with below and explore the packages available.
COMPLETE BRAND EXPERIENCE
When you want everything to feel connected from the beginning.
Your branding and website are two of the biggest parts of how people experience your business, so designing them together creates a much stronger result.
The Complete Brand Experience brings your full visual identity and website into one project, allowing every detail from your logo and typography to your website layout and online presence to feel considered and cohesive.
It’s ideal if you’re launching a new business, going through a full rebrand or simply want to avoid piecing everything together separately.
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A complete branding and website package combining The Visual Standard brand identity package with a custom Squarespace Service Site.
Your brand identity includes:
Primary logo with three revision rounds
Secondary logo with three revision rounds
Custom submark with three revision rounds
Curated colour palette
Typography selection
Brand guidelines
Instagram bio refresh
Instagram highlight covers
Two custom card designs
Priority turnaround
Final logo files in JPEG, PDF, PNG and SVG
Square logo format for social media
Your website includes:
Custom Squarespace service website
Up to four pages in total, including the Home page
Services and business information setup using client-supplied content
Enquiry or contact form
Booking link integration if required
Social media links
Mobile-responsive design
Basic SEO setup
Domain connection assistance
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01 — Enquire
Start by telling me a little about your business, what you’re looking for and what you’d ideally love the finished result to feel like. If you already have a clear vision, amazing — send it through. If you have absolutely no idea where to start, that’s completely fine too. I’ll help guide the direction.02 — Secure Your Booking
Once we’ve confirmed the right package for your project, a 50% non-refundable deposit is required to lock in your booking and secure your place in my schedule.03 — Design
This is where everything starts coming together. I’ll take everything we’ve discussed and begin designing your project, keeping your business, goals and overall direction at the centre of it.04 — Review + Refine
Your designs will be presented to you for review. You’ll have the opportunity to give feedback and request revisions if needed, so we can refine everything until it feels right.05 — Finalise
Once your project is approved, I’ll prepare everything for final delivery. The remaining 50% balance is due before any final files, completed website or project assets are handed over. -
$950
Need an online store instead?
The website portion can be upgraded to an Online Store for an additional $230
BRAND IDENTITY
More than just a logo.
Your branding is the visual language of your business.
It’s the combination of your logo variations, colours, typography and supporting elements that makes your business feel recognisable and consistent wherever someone sees it.
That’s why my branding packages don’t stop at one logo.
You’ll receive a complete logo suite with a primary logo, secondary logo and custom submark, along with the colours, typography and supporting pieces needed to actually use your branding confidently across your business.
Choose between two package levels depending on how much you need included.
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$350
A complete brand identity for businesses wanting the essential pieces needed to create a polished and cohesive visual presence.
Includes:
Primary logo with two revision rounds
Secondary logo with two revision rounds
Custom submark with two revision rounds
Instagram bio refresh
Final logo files in JPEG, PDF, PNG and SVG
Square logo format for social media
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$500
For businesses wanting a more complete brand experience with additional revisions, custom branded pieces and priority turnaround.
Along with your complete logo suite and visual identity, this package includes two custom card designs to help carry your new branding into the finer details of your business.
Includes:
Primary logo with three revision rounds
Secondary logo with three revision rounds
Custom submark with three revision rounds
Curated colour palette
Typography selection
Brand guidelines
Instagram bio refresh
Instagram highlight covers
Two custom card designs
Priority turnaround
Final logo files in JPEG, PDF, PNG and SVG
Square logo format for social media
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01 — Enquire
Start by telling me a little about your business, what you’re looking for and what you’d ideally love the finished result to feel like. If you already have a clear vision, amazing — send it through. If you have absolutely no idea where to start, that’s completely fine too. I’ll help guide the direction.02 — Secure Your Booking
Once we’ve confirmed the right package for your project, a 50% non-refundable deposit is required to lock in your booking and secure your place in my schedule.03 — Design
This is where everything starts coming together. I’ll take everything we’ve discussed and begin designing your project, keeping your business, goals and overall direction at the centre of it.04 — Review + Refine
Your designs will be presented to you for review. You’ll have the opportunity to give feedback and request revisions if needed, so we can refine everything until it feels right.05 — Finalise
Once your project is approved, I’ll prepare everything for final delivery. The remaining 50% balance is due before any final files, completed website or project assets are handed over.
WEBSITE DESIGN
Your website should feel like an extension of your brand — not a separate piece of it.
A beautiful website isn’t only about how it looks.
It should make your business feel established, make it easy for people to understand what you offer and guide them naturally towards booking, enquiring or purchasing.
Each website is custom designed around your branding and business rather than simply dropping your content into a generic template.
Whether you need a streamlined service website or a full online store, the goal is a site that feels polished on desktop, works beautifully on mobile and is easy for you to continue managing once it’s handed over.
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$500
Designed for service-based businesses that need a professional online home where clients can learn about the business, explore services and easily get in touch or book.
Includes:
Custom Squarespace website design
Up to four pages in total
Home page plus up to three additional standard pages
Services and business information setup using client-supplied content
Enquiry or contact form
Booking link integration if required
Social media links
Mobile-responsive design
Basic SEO setup
Domain connection assistance
Website handover guidance
Example page structure:
Home
Services
About
Contact -
$780
For product-based businesses that need more than a basic shopfront.
Your store is designed to present your products clearly while making the entire shopping experience feel cohesive with your branding, from the homepage through to collections and individual product pages.
Available on Shopify or Squarespace depending on the needs of your business.
Includes:
Custom Shopify or Squarespace ecommerce website
Up to six standard website pages
Up to 20 product listings
Product and collection setup using client-supplied information
Custom homepage design
Contact or enquiry form
Mobile-responsive design
Basic SEO setup
Website banner graphics
Cohesive online-store styling
Payment and shipping setup assistance
Social media links
Domain connection assistance
Website handover guidance
More than 20 products?
Stores with more than 20 products will receive a tailored add-on quote based on the number of additional listings and the complexity of the products.
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Need a little more room?
Website packages include a set number of pages, but additional pages can be added where your business requires more space.
Additional pages — $50 each
A page is any separate page that opens through its own menu link, navigation link or button.
For example, if your Services page introduces a treatment and a visitor clicks through to a completely separate page with more information about that treatment, that dedicated treatment page counts as an additional page once your included pages have been used.
Adding another section to an existing page does not automatically count as an additional page.
Additional fees may still apply where substantial custom design, content entry or functionality is required outside the original project scope.
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Hosting, domains + platform fees
The Visual Standard is not responsible for hosting your website.
Website hosting, platform subscriptions, domain registration, premium themes and third-party app fees are separate from the website design service and are paid directly by the client.
Website content
Website copy, business information, product details and images must be supplied by the client unless otherwise agreed before the project begins.
SEO
Basic SEO setup is included with website packages.
My website services focus on the visual design, user experience and functionality of your website. Ongoing SEO services, Google rankings, search performance and organic search results are not included or guaranteed unless otherwise specified.
PRINT + BRAND EXTENSIONS
Carry your branding into the finer details.
From business cards and aftercare cards to flyers and informational pamphlets, these pieces are designed to keep your branding consistent across the different ways your clients interact with your business.
All prices below are for design only. Physical printing, production and delivery are not included. Final print-ready files will be supplied for you to arrange printing with your preferred provider.
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$60 each
Business cards, gift cards, aftercare cards, thank-you cards, information cards and more.
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$80
A single-sided flyer designed around your branding and supplied print-ready.
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$150
A double-sided flyer for businesses needing additional space for services, information or promotions.
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$185
A four-panel folded design ideal for presenting more detailed business, service or treatment information.
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$210
A six-panel folded pamphlet designed for more detailed service information, treatment guides or business information.
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If you need a branded piece that isn’t listed above, email hello@thevisualstandard.net for a custom quote.
PHOTOGRAPHY & CONTENT CREATION
Your Brand, Through a Different Lens.
Beautiful photography and quality content can make all the difference in how your business is seen. From product photography and campaign shoots to lifestyle imagery, videography and social media reels, we offer everything you need to showcase your brand at its best.
Whether you're launching something new, refreshing your website or building a library of content for your socials, every shoot is thoughtfully planned to suit your business, your aesthetic and your vision.
With an experienced professional photographer behind the camera and creative direction handled by The Visual Standard, you can expect exceptional quality, attention to detail and content you'll love sharing.
Sydney-based photography and content creation, with accessible packages starting from $650 AUD.
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Professional Brand Photography
Ideal for businesses needing professional photographs for their website, product launches, social media or marketing.
What's Included
2-hour professional photography session
Approximately 100–200 professionally edited photographs
Pre-shoot moodboard and creative direction
Shoot planning
Colour correction and image editing
High-resolution digital gallery
Images suitable for website, social media and marketing use
Investment: $650 AUD
Introductory Offer: $595 AUD
PLEASE NOTE
Photography quantities are estimates and may vary depending on the type of shoot, location and time available. Our photographer aims to capture as much as possible during your session, carefully selecting and editing the best images for delivery.
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Photography & Video Content
For businesses wanting professional photographs alongside natural, versatile video clips for their website and social media, without the need for fully edited reels.
What's Included
2-hour photography and video session
100+ professionally edited photographs
Individual short-form video clips
Pre-shoot moodboard and creative direction
Photography and video shot planning
Product, lifestyle and behind-the-scenes footage
Colour correction and editing
Digital delivery of photographs and individual video clips
Investment: $720 AUD
Introductory Offer: $650 AUD
PLEASE NOTE:
Video clips are delivered separately rather than combined into finished reels, allowing you to use them across Instagram stories, your website and other social media content.
Photography quantities are estimates and may vary depending on the type of shoot, location and time available. Our photographer aims to capture as much as possible during your session, carefully selecting and editing the best images for delivery.
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Photography & Professionally Edited Reels
Our most comprehensive package, combining professional brand photography with ready-to-post reels. Ideal for product launches, campaigns and businesses wanting both photographs and engaging video content.
What's Included
2-hour professional photography and content session
100+ professionally edited photographs
3 professionally edited reels
Pre-shoot moodboard and creative direction
Photography and reel content planning
Reel editing including transitions, colour adjustments and text overlays where suitable
Professional image editing and colour correction
High-resolution digital delivery
Reels formatted and ready to post on social media
Investment: $800 AUD
Introductory Offer: $720 AUD
PLEASE NOTE
Photography quantities are estimates and may vary depending on the type of shoot, location and time available. Our photographer aims to capture as much as possible during your session, carefully selecting and editing the best images for delivery.
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01. ENQUIRE & BOOK
Get in touch to tell us a little about your business, what you're looking to capture and your preferred shoot date. We'll help you select the package that best suits your needs and confirm availability.
02. CREATIVE DIRECTION & PLANNING
Before your shoot, we'll work through your ideas, preferred style and the type of content you need. We'll prepare a moodboard and shot list to make sure everything is organised and we get the most out of your session.
03. YOUR SHOOT
Our professional photographer will capture your products, business or brand, working through the planned shots while making the most of your booked time. Depending on your package, this may include photography, video clips or reels.
04. EDITING & DELIVERY
After your session, the best images and footage are carefully selected and professionally edited. Your final content is then delivered digitally, ready to use across your website, social media and marketing.
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OUR PACKAGES
BRAND ESSENTIALS
Professional Photography
$650 AUD
Introductory Offer: $595 AUD
THE SOCIAL EDIT
Photography & Video Content
$720 AUD
Introductory Offer: $650 AUD
BRAND EXPERIENCE
Photography & Professionally Edited Reels
$800 AUD
Introductory Offer: $720 AUD
Introductory pricing is available for a limited time only.
LOOKING FOR SOMETHING DIFFERENT?
Only need reels? Or perhaps you're after a particular style of content for your business?
If our standard packages aren't quite what you're looking for, get in touch and let us know what you have in mind. We're happy to discuss your requirements and provide a quote for specific shoots.
ADDITIONAL INFORMATION
Session Duration
All packages include a 2-hour shoot. Additional shooting time is available at $150 AUD per hour.
Location & Travel
Photography sessions are available across Sydney. Additional travel fees may apply depending on your shoot location.
Photography Delivery
Our photographer captures as much as possible during your session, carefully selecting and professionally editing the best images. Final image quantities may vary depending on the type of shoot.
Video & Audio
Video content is created without instrumental music. Natural sounds, voiceovers and acapella-only audio can be used where suitable.
Client Feedback
Frequently asked questions
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Start by completing the enquiry form and telling me a little about your business, what you’re looking to create and your preferred timeframe.
Once I’ve reviewed your enquiry, I’ll be in touch with availability, the most suitable service and the next steps.
Your booking is confirmed once the required deposit has been paid.
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Yes. A 50% non-refundable deposit is required to secure your booking and reserve your place within my design schedule.
Once your project is booked, that time is set aside specifically for your business, which means I may turn away other work for the same period.
The remaining 50% is due before final files are supplied or your completed website is handed over.
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I focus on complete brand identities rather than standalone logos.
A strong brand needs more than one logo to work consistently across your business, which is why my branding packages include a primary logo, secondary logo, custom submark, colour palette and typography.
This gives you a complete visual system rather than one logo you’re trying to make work everywhere.
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That’s completely fine.
Some clients come to me with a very clear vision and others only know that their current branding no longer feels right.
When you enquire, share as much as you can about your business, your goals, what you’re drawn to and anything you definitely don’t want. I’ll use that as the starting point for the creative direction.
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Revision rounds depend on the package you choose.
The Elevation includes two revision rounds, while The Visual Standard and The Complete Brand Experience include three.
Website refinements are completed during the active design process based on the agreed project scope.
Any additional changes outside the included revisions or after final approval may incur an additional fee.
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Yes. The Visual Standard is a studio created specifically for female entrepreneurs and female-led businesses.